Reed Clarke

OVERVIEW

Reed Clarke, founded by celebrity makeup artist Fiona Stiles, is a curated e-commerce destination cutting through beauty clutter with only the best-in-class essentials. As they looked to scale, AD&Co. crafted a tailored marketing and content strategy, positioning the brand as a pinnacle of sophistication in the digital space.

RESULTS

The development of a clear annual marketing strategy built the much needed roadmap for early stage retail growth. The refreshed brand assets elevated the site’s presence and tone driving more engagement with the content, longer site visits and put the brand on the indie beauty retail map competing more directly with the larger established competition.

SERVICES

Creative Strategy


Art Direction


Website Refresh


Photoshoots

Social Content 


Email Design

Copywriting


PHOTOGRAPHER:
ANDREW STILES

Stack of four different textured stones with a small, transparent, amber-colored bottle of face oil labeled 'CIRCA 1970' balanced on the top, connected by a piece of twine.
Close-up of a woman's face showing her eyes, nose, and lips, with smooth skin and natural makeup.
Close-up of a metallic hairpin with a wavy design.
Back of a person's head with brown hair styled in an elegant bun secured with gold hairpins, wearing a black top.
Eggs in a carton with a white container labeled 'Sound Renewal Serum' placed among them, with a few more small metallic decorative objects nearby, set against a neutral background.
Close-up of a finger with shiny metallic pink nail polish on a gray background.
Close-up of multiple open jars of glitter eyeshadows in various shades including black, pink, gold, and red.
Close-up of a woman applying mascara to her eyelashes, with her face visible and her eyes looking slightly to the side.
Close-up of a makeup brush with pink blush on the bristles and a small makeup sponge on the other brush handle, against a beige background.
A collage of small objects including a wooden scrub brush, a round beige tablet with the words "ACQUA DI PARMA" engraved, a pink rectangular block, and a white rectangular block with the number "5" engraved, arranged on a flat surface against a dark gray background.

“ AD&Co helped us step back to see the bigger picture. They gave us a clear three, six, and twelve-month roadmap, bringing structure and consistency to our creative marketing. The result is a more cohesive brand story and a strategy that finally feels clear and manageable instead of overwhelming. ”

Fiona Stiles
Founder, Reed Clarke

Close-up of a glass dropper with a small amount of clear liquid, with a droplet falling from the tip against a neutral background.
Close-up of three stacked bath bombs with a loofah sponge on the side, set against a brown background.
Red lipstick in gold tube, dark red nail polish, surrounded by decorative ceramic objects with cut-out patterns.
Close-up of a red lipstick with the cap removed, set against a dark background with light reflections.
Close-up of a perfume bottle labeled 'Beauteve' with red liquid inside.
Close-up of a textured surface with the words 'REDCARKE' in white text.

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